· Encourage and motivate talented Omani craft persons and designers.
· Help them market and promote their products.
· Motivate them to be innovative and creative.
· Explore new markets for Omani handicrafts locally, regionally and internationally.
· Establish a special purpose vehicle (SPV) in the form of an Omani company exclusively for producing, selling, marketing and promoting the products made by talented Omani craft persons.
· Evolve strategies to develop the production, sale methods and marketing of Omani traditional craft items.