·         Encourage and motivate talented Omani craft persons and designers.

·         Help them market and promote their products.

·         Motivate them to be innovative and creative.

·         Explore new markets for Omani handicrafts locally, regionally and internationally.

·         Establish a special purpose vehicle (SPV) in the form of an Omani company exclusively for producing, selling, marketing and promoting the products made by talented Omani craft persons.

·         Evolve strategies to develop the production, sale methods and marketing of Omani traditional craft items.